This article is written by April Han. She is a multi-passionate entrepreneur. With a formal education in Business Administration and years of working with healthcare startups under her belt, she is able to provide valuable advice to aspiring locums in terms of creativity, innovation, and discovery of solutions to the challenges amid our society’s growing demand for health services. A life-long learner with a growth mindset, she is currently expanding her knowledge of the healthcare marketplace through online courses and hands-on training from world-class mentors.
General practitioners are often proud of what they do, albeit quietly. Many find the now popular practice of self-promotion. It is, however, a necessary part of going freelance especially when you just started being a locum GP.
Some people may advise you to “be everywhere.” Use social media, join online forums, have a blog, and go to networking activities here and there. This can be exhausting and could take a lot of your time. Self-promotion is but a small piece of the whole puzzle. With self-promotion, you can make people know you, like you, and trust you. But the big question is, who are those people?
This is where personal branding comes in.